Privacy Policy.

1Who we are

More You Days is run by TOM TROTTER FIT WELLNESS COACHING - FZCO, a company registered in the United Arab Emirates, registered office IFZA Business Park, DDP, PO Box 342001, Dubai, United Arab Emirates. That makes us the data controller for the personal data described here: we decide how it is used and we are responsible for it. Questions about your data: support@moreyoudays.com.

2What we collect

• When you use the form: your answers to its questions, your email address, your name and phone number, and your Instagram handle if you add it, and a note that you sent the form agreeing to replies by WhatsApp, phone or email (the words the form showed, the page and the time). Once you have given your email address, each answer is saved as you give it, so if you stop partway we still have what you gave up to that point.
• When you use the contact form: your name, your email address and your message.
• When you email us: your message and your email address.
• Visits, anonymously: which pages are viewed, the site or app that sent you, whether you are on a phone or a computer, and your country, counted through CoachMore. This sets no cookie, stores nothing on your device and keeps nothing that identifies you: your IP address and browser details are used for a moment to make a one-way code so you are counted once a day. They are never stored, the code cannot be turned back into them, and it is deleted within three days. Choosing “No thanks” on the cookie note switches this off too.
• Google Analytics, only if you say yes to cookies: how you use the site (pages viewed, time spent, your device and browser, your rough location from your IP address), linked by an identifier kept in a cookie.

3Why we use it, and the law that allows it

• To hold your place on the waitlist and tell you when you can join. The law calls this taking steps at your request before a contract.
• To reply to your enquiry and talk about working together. The law calls this taking steps at your request before a contract.
• To follow up about an enquiry you started but did not finish, and to keep our records. This is in our legitimate interests; tell us to stop at any time and we will.
• To count visits anonymously and improve the site (our legitimate interests).
• Google Analytics, only with your consent.
• To reply to your enquiry by WhatsApp, phone or email, as the form says by its send button. This is part of replying to you. We keep a note that you agreed, with the words you saw, because WhatsApp asks businesses to, and we only message you there about your enquiry.

Giving us your details is up to you, but without your email address we cannot reply to your enquiry.

You can withdraw your consent to cookies at any time on our cookies page.

If you would rather we did not reply by WhatsApp or phone, tell us at any time: reply STOP to a WhatsApp message, or email support@moreyoudays.com. We will stop, and use email instead if you would still like to hear from us.

We do not sell your data, and we do not use it to make automated decisions about you.

4Who helps us

• Vercel hosts the site, including its images and videos.
• CoachMore stores enquiries so we can reply to you, and counts visits anonymously.
• Supabase keeps a copy of what you send through the forms (our database).
• Resend delivers each enquiry and contact message to our inbox by email.
• Adobe Fonts serves the site’s typefaces: your browser fetches them from Adobe, which receives your IP address to do so.
• Google, for Google Analytics.
• WhatsApp (Meta), when we reply to you there.

They handle your data for us, on our instructions and under agreements that protect it.

5Where it is stored

TOM TROTTER FIT WELLNESS COACHING - FZCO is registered in the United Arab Emirates. Your data is held by the services above, not on our own computers.

Some of these services store data outside the UK, including in the United States. Where they do, the transfer is protected by the UK’s data bridge with the United States or by contract terms approved for UK data.

6How long we keep it

• Enquiries: while we are in contact, then no longer than we need to (at most two years after we were last in touch), after which they are deleted. You can ask us to delete your details sooner at any time: support@moreyoudays.com.
• Waitlist places: until we open and you have had the chance to join; after that, as for enquiries above.
• Visit counts: daily totals with nothing about any one person in them, kept for 25 months.
• Google Analytics: no longer than 14 months.

7If you become a coaching client

When you sign up for coaching we collect more, because coaching you needs it:

• Your account and payments: your name, email address and phone number, what you signed up for, and your payments. Card payments are taken by Stripe; we never see your full card number.
• Your coaching information: your answers to our coaching questionnaire and what you log or share with us in the app, such as your height, weight and body measurements, progress photos, workouts, meals and nutrition, mood and wellbeing, and your messages with us.
• Your health: anything you tell us about your health, such as injuries, medical conditions, medication, allergies and intolerances, so we can make your plans safe for you.

Why, and the law that allows it. We use this to coach you and to run your account and payments, which is part of our contract with you. Information about your health, including the measurements and photos you share to track it, is special category data under UK law: we use it only to coach you, and only with your explicit consent, which you give when you fill in the questionnaire or share it with us in the app. You can withdraw that consent at any time by emailing support@moreyoudays.com. We will then stop using it, although we may not be able to keep coaching you safely without it. We keep records of what you bought and paid because accounting and tax rules require it.

Who helps. Lenus runs the coaching app: it stores your plans, logs, photos and messages for us, on our instructions. Stripe takes card payments, and also uses payment details for its own legal and fraud-prevention duties under its own privacy policy. Only the people coaching you, and these services, see your coaching information.

Your photos and results. We never share your photos, measurements or results publicly, for example as a transformation on this site or on social media, unless you have said yes to that separately. You can change your mind at any time and we will take them down.

How long we keep it. Your coaching information is kept while you are a client. When your coaching ends, your health information, measurements and progress photos are deleted within 12 months unless you ask us to keep them for a return, and you can ask us to delete them sooner. Records of what you bought and paid are kept for six years, because the law can require them.

8Your rights

You can ask for a copy of your data, ask us to correct or delete it, ask us to limit how we use it, object to how we use it, or ask for it in a form you can take elsewhere. Where we rely on your consent, you can withdraw it at any time. Email support@moreyoudays.com and we will reply within a month.

If you are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office (ico.org.uk), though we would like the chance to put it right first.

9Children

This site is for adults. We do not knowingly collect data from anyone under 18.

10Changes

If this policy changes, we will update this page and its date.